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Resolutions to Up Your PR Game in 2018

Critical Mention

Have you given much thought to how you’ll improve your work life in 2018? Why do many PR majors graduate with a degree in Journalism? Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well. But what about professional resolutions?

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. In the U.S., “Pay-per-click will also likely go up for social media ads.”

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Highly-researched guides on a specific topic (e.g.

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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. The report says journalism email open rates dropped 8% from 36% to 28%. Business Wire traces the use of infographics in earnings announcements back to comic books. Intrado was formerly known as West Corporation. Content picks. Media pulse.

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5 ways to reach journalists and bloggers through your online newsroom

Presspage

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

which I conducted in October 2018 after observing some highly reported calls for brands to get political. A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth. Want to Boost Revenues By 5.8%

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.