ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Brands to watch in 2018. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.

Customer Service 84

Customer Service Company Strategy Communications 84

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

A 2018 IWG survey indicated that 70% of workers work remotely at least one day per week. Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. 8 reasons to invest in internal PR. Rise of the remote workforce.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. Here’s hoping for smoother road in 2018. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Stephen Waddington

JANUARY 6, 2019

Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018. It suggests and delivers clothing for men from a range of brands, based on a profile of you. It’s backed up by first rate customer service. We set the record straight. It’s a bit different from the norm.

Radio 76

Radio Customer Service Small Business Analytics 76

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62