Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” The Cision report says the findings align with the 2017 Edelman Trust Barometer.

Report 71

Report Media Survey Pitching 71

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. These include diversity, international, internal communications and teaching.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 20, 2018

They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. This example is particularly interesting to me because investor relations has a lot in common with PR and corporate communications. — supersaurs (@supersaurs) November 1, 2017.

Case Study 99

Case Study B2B Study Marketing 99

PR News

JANUARY 3, 2017

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. My process of elimination amounted to total elimination: I knew I had neither the time nor artistic skill to color 12… Continued.

How To 78

How To Blogging Digital PR Internal 78

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. 7 Creating space for cultural graffiti There’s a related point.

Communications 63

Communications Healthcare Print Community 63

Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. International Association of Business Communicators (IABC) World Conference. The call for speakers is currently open and ends December 15, 2017. Public Relations Society of America (PRSA) International Conference. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. And here we go…here are the benchmarks from 2017. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). Marketing Spend ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Full report: 2019 Global State of the Media Report by Cision (reg. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 93

Survey Journalism Study Pitching 93

Maxim Behar

JANUARY 24, 2022

in Global Public Relations Changes at Sofia University. His first graduation was from Prague University on International Economic Relations. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert. Recently, PR Week announced him the Best Global PR Consultant.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Traffic from earned media was 56% more likely to complete a goal (i.e. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164