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Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 230
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The robots have arrived in ethics

PR in High Definition

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. Provide positive context: what’s your vision for how well this piece of technology could work in future and how it could improve people’s lives when it works correctly. 1] [link]. [2]

Ethics 67
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#FuturePRoof podcast: an afternoon snifter

Stephen Waddington

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Ethics 108
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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. Are you planning or working on any additional research studies in 2016 / 2017? My current research is focused on ethics and internal communication. – Nicole Lee. Professor Nicole Lee.

Publicity 150
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Prakky’s pick: Top sources of Australian media news

Prakkypedia

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Media Week. Download This Show.

Media 76
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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Therein lies an advertising opportunity.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Gender diversity in PR is an issue as old as the industry itself 3. It’s a theme that Topi? What we do 5.