Remove 2017 Remove Advertising Remove Blogging Remove Infographics
article thumbnail

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

article thumbnail

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

And that’s not stopping in 2017. Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). infographics, social posts, interactive quizzes). Common 2017 Content Marketing Themes. CJG Digital Marketing.

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149
article thumbnail

Measuring PR success in terms of quantity and quality

Presspage

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

article thumbnail

5 technologies that will change how you do PR

Presspage

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day.

article thumbnail

PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? I spend about two hours a day on LinkedIn and Twitter, along with contributing to the MaccaPR blog, while our agency’s social media director, Christina Milanowski’s (Editor’s note: Former PR Rock Star! Congratulations!

Agency 113