Konnect Agency
NOVEMBER 14, 2022
TikTok originally launched in 2016, but the skyrocket to popularity came during the onset of the global pandemic in 2020, when people around the world found themselves with considerably more downtime. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.
Critical Mention
OCTOBER 27, 2018
billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1
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Shift Communications
DECEMBER 15, 2016
PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. Julie Staadecker, Account Director. Client: McDonald’s.
Cision
MARCH 1, 2016
SoMe = Facebook, Twitter, YouTube. He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. The perpetuation of a “viral” story on digital channels can be hours. Health Business Elite , EBSCO host (accessed March 1, 2016).
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Here are some tips based on tech PR experience.
Norton's Notes
DECEMBER 21, 2016
This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress.
Cision
NOVEMBER 24, 2015
It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Changing Habits. It’s simple.
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