The Hoffman Agency
MARCH 22, 2019
Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.
The Hoffman Agency
MAY 23, 2018
Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.
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Beyond PR
SEPTEMBER 30, 2016
From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.
Communications Conversations
MARCH 29, 2019
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.
Prohibition
JANUARY 3, 2017
2016 can be seen as the year live video was pushed into the mainstream. Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. Cisco estimate that by 2020, 75% of mobile data usage will be video.
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.
Bianchi Biz Blog
SEPTEMBER 30, 2021
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. And this trend shows no sign of stopping. continues to open up post COVID19.
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