Remove 2016 Remove Brand Remove Consumer Remove Trade Shows
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers

Bianchi Biz Blog

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. CES has created a ‘show-within-a-show’ for vehicle technology.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 174
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Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.

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Investor Relations Study: IR Websites Essential for Investors’ “Buyer’s Journey”

Beyond PR

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. They want to understand how you represent your “financial brand.”. It was the first study of its kind — directly asking investors how they consume investor relations content.

Study 40
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Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.

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3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

PR 20/20

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Our customers and prospects are consuming a crazy amount of content every minute of the day. Helps build brand trust. Provides social proof.