Expert insights. Personalized for you.
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. MORE
Great leaders know their words matter, especially during times of crisis. We’ve been in the midst of a crisis, and this election will have a tremendous impact on how and if things get better. The post Communicating with weary workers amid election aftermath appeared first on PR Daily. MORE
But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management. Crisis communication pros use the term “vulnerability audit.” Basically, you consider all the internal and external factors that could lead to bad publicity. Internal factors are organizational. Are you ready for a crisis? Click here to get Cision’s free crisis communication tip sheet! Determine communication channels. MORE
Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences. Here are five keys to his communication success: Start with data. At a time of crisis, people are not looking for sugar-coated reassurances that everything is fine. MORE
The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. While all of the other facets are extremely important in their own way, and they each contribute to the advancement of the organization for which you are working, crisis PR is something that can’t be taught but only experienced. It should include such things as chain of command, a communications “tree” and messaging – both internal and external. MORE
Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. At the time there was a much shared rebuttal post on LinkedIn by an Amazon engineering manager and Jeff Bezos circulated an internal memo to employees, which was published by several media outlets (itself a good example of how in today’s porous corporate environment all internal communications is external communications). MORE
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis? MORE
Furthermore, they had no set of rules to dictate the path forward due to the unprecedented nature of the crisis, said Elizabeth Owen, global head of employee communications at Levi Strauss. Communicators and other company leaders did, however, learn as they go, creating a playbook that kept employees safe, informed and engaged as the pandemic progressed. The post 5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team appeared first on PR Daily. MORE
They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base. A crisis communication vulnerability audit does the same thing. First, audit internal risks. MORE
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. With more employees working from home due to COVID-19 concerns, internal communicators can turn to video to help their make messages land and stick with employees. Team communications. MORE
More people than ever are working from home, which is profoundly altering the business landscape for communication professionals and the audiences with whom we communicate. The extraordinary crisis and pace of change as it continues to evolve has pushed many communication professionals into reactive mode. Routines are drastically different, including everything from where, when and how we work to what tools we use to communicate. MORE
Without a crisis communications plan in place, no one will know what to do when problems arise during your event,” says Cision Content Strategist James Rubec, one of the speakers during next week’s Managing Communication Challenges webinar. “No ET, James will be joined by Finsbury’s Peter Land for a conversation about the crisis communications tactics brands need to master to effectively manage a big event. Events equal opportunity. MORE
" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary. MORE
Just as marketers know that consumer reviews will not always be all goodness and light, communicators, recruiters and executives have to accept that sometimes, despite all good intentions and efforts, employees have a lousy work experience. Maybe it’s at the bottom of some intern’s to-do list. MORE
Communicators can learn a thing or two from airline pilots. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph. It’s crucial for communicators to do the same—even those used to rapidly responding every day. Having a clear protocol in place when a crisis hits saves valuable time and allows practitioners to focus on the issue at hand. MORE
A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. Developing a crisis communications plan can help companies maintain their reputation. public relations PR tips crisis communications MORE
The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. MORE
Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? To be considered a crisis comms pro, you need to prove that you are a crisis comms pro! You wanna know what real crisis communication pros do? MORE
Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. MORE
Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Crisis Communications Plan. Develop relevant internal & external messaging pre-crisis and templates for post-crisis. Identify your crisis team’s assignments and roles. Staff Responsibilities in a Crisis. Internal Protocol. MORE
In the midst of COVID-19, every organization has become a crisis communicator. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens. Follow this 10-step process below to meet any crisis head on, and, when the crisis is over, take the knowledge you gained and create your own fool-proof plan. What impact could the crisis have on your organization’s operations, brand and reputation? MORE
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ). MORE
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications. MORE
Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design. MORE
“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. The post Internal vs. External Crisis Communications appeared first on HMA Public Relations. MORE
The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming. MORE
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication MORE
Silence does not bode well in a crisis, either. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem. When addressing a crisis, take off the mask and be transparent and sincere. MORE
Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. MORE
Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured. MORE
Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. I’ve dealt with crises throughout my entire career, first as a reporter and then as a communications professional. When I was a newspaper reporter and covering a crisis, my readers might have been completely unaffected or completely consumed by it. MORE
They’ve had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. The post When and how to fire a client humanely: The ultimate in crisis communications appeared first on Agility PR Solutions. MORE
Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021. MORE
Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations. MORE
The right response to a crisis? When faced with a crisis, the tendency is to focus on external media," she explains. You should instead focus on internal audiences because they''ll help spread your message.". It saw 64,000 broadcast and one billion online media impressions related to its handling of the Ebola crisis—and most of the coverage has been overwhelmingly positive. Of course, there''s far more to Emory Hospital''s crisis response strategy. MORE
Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. The need for speed is ever present in the midst of a crisis. But when executing crisis communications plans globally, a blanket approach and rushed messaging can do more harm than good. The keys to success of any crisis response? MORE
Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. Want to learn how to crush a crisis before it begins? MORE
Communications Tools Crisis Pay Attention PR Best Practices Public Relations Reputation business communications crisis communication crisis communications crisis management internal communications public relations reputation reputation managementThree Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week. If you are not familiar with Cycle Oregon, you should be. MORE
Since the podcast on “ doing crisis communications right “, with Captain Chris Hsiung and Shino Tanaka, aired last week, I’ve received some really great follow up questions from listeners. Note: If you have any follow up questions during or after listening to any episode of The Crisis Intelligence Podcast , don’t be shy to send them to me so that I can get them answered for you. Your follow up questions answered: Doing crisis communications right. MORE
It also speaks to the massive challenge facing communicators tasked with engaging and uplifting workers amid the worst public health crisis in a century. RELATED: Showcase your crisis comms work ]. Norton, head of internal comms at Thumbtack. MORE
" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary. MORE
PR Daily
JANUARY 8, 2021
Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].
PR Daily
JULY 8, 2020
Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. I’ve dealt with crises throughout my entire career, first as a reporter and then as a communications professional. When I was a newspaper reporter and covering a crisis, my readers might have been completely unaffected or completely consumed by it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
APRIL 30, 2020
Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences. Here are five keys to his communication success: Start with data. At a time of crisis, people are not looking for sugar-coated reassurances that everything is fine.
Onclusive
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends.
PRSay
JANUARY 26, 2021
The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise.
Axia PR
NOVEMBER 25, 2020
A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. Developing a crisis communications plan can help companies maintain their reputation. public relations PR tips crisis communications
|
HMA Public Relations
APRIL 6, 2018
“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. The post Internal vs. External Crisis Communications appeared first on HMA Public Relations.
PR Daily
JULY 16, 2020
In the midst of COVID-19, every organization has become a crisis communicator. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens. Follow this 10-step process below to meet any crisis head on, and, when the crisis is over, take the knowledge you gained and create your own fool-proof plan. What impact could the crisis have on your organization’s operations, brand and reputation?
5W PR
MARCH 13, 2020
Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Crisis Communications Plan. Develop relevant internal & external messaging pre-crisis and templates for post-crisis. Identify your crisis team’s assignments and roles. Staff Responsibilities in a Crisis. Internal Protocol.
PR Daily
JANUARY 6, 2021
Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured.
PR Daily
MAY 29, 2020
Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. The need for speed is ever present in the midst of a crisis. But when executing crisis communications plans globally, a blanket approach and rushed messaging can do more harm than good. The keys to success of any crisis response?
|
|
PR Daily
DECEMBER 18, 2020
Just as marketers know that consumer reviews will not always be all goodness and light, communicators, recruiters and executives have to accept that sometimes, despite all good intentions and efforts, employees have a lousy work experience. Maybe it’s at the bottom of some intern’s to-do list.
PR Daily
JUNE 14, 2020
Furthermore, they had no set of rules to dictate the path forward due to the unprecedented nature of the crisis, said Elizabeth Owen, global head of employee communications at Levi Strauss. Communicators and other company leaders did, however, learn as they go, creating a playbook that kept employees safe, informed and engaged as the pandemic progressed. The post 5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team appeared first on PR Daily.
PRSay
OCTOBER 4, 2016
The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. While all of the other facets are extremely important in their own way, and they each contribute to the advancement of the organization for which you are working, crisis PR is something that can’t be taught but only experienced. It should include such things as chain of command, a communications “tree” and messaging – both internal and external.
Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?
Cision
JUNE 26, 2015
Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. Want to learn how to crush a crisis before it begins?
Cision
JULY 13, 2015
They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base. A crisis communication vulnerability audit does the same thing. First, audit internal risks.
Cision
AUGUST 28, 2015
But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management. Crisis communication pros use the term “vulnerability audit.” Basically, you consider all the internal and external factors that could lead to bad publicity. Internal factors are organizational. Are you ready for a crisis? Click here to get Cision’s free crisis communication tip sheet! Determine communication channels.
Reputation Us
SEPTEMBER 28, 2015
Communications Tools Crisis Pay Attention PR Best Practices Public Relations Reputation business communications crisis communication crisis communications crisis management internal communications public relations reputation reputation managementThree Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week. If you are not familiar with Cycle Oregon, you should be.
Agility PR Solutions
AUGUST 5, 2020
They’ve had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. The post When and how to fire a client humanely: The ultimate in crisis communications appeared first on Agility PR Solutions.
PR Daily
JUNE 9, 2020
More people than ever are working from home, which is profoundly altering the business landscape for communication professionals and the audiences with whom we communicate. The extraordinary crisis and pace of change as it continues to evolve has pushed many communication professionals into reactive mode. Routines are drastically different, including everything from where, when and how we work to what tools we use to communicate.
PR Daily
OCTOBER 30, 2015
Silence does not bode well in a crisis, either. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem. When addressing a crisis, take off the mask and be transparent and sincere.
PR Daily
AUGUST 6, 2020
Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design.
PR Daily
MARCH 30, 2020
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. With more employees working from home due to COVID-19 concerns, internal communicators can turn to video to help their make messages land and stick with employees. Team communications.
Stuart Bruce
OCTOBER 30, 2014
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.
Cision
AUGUST 25, 2016
Without a crisis communications plan in place, no one will know what to do when problems arise during your event,” says Cision Content Strategist James Rubec, one of the speakers during next week’s Managing Communication Challenges webinar. “No ET, James will be joined by Finsbury’s Peter Land for a conversation about the crisis communications tactics brands need to master to effectively manage a big event. Events equal opportunity.
Cision
FEBRUARY 12, 2020
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication
Stuart Bruce
OCTOBER 20, 2015
Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. At the time there was a much shared rebuttal post on LinkedIn by an Amazon engineering manager and Jeff Bezos circulated an internal memo to employees, which was published by several media outlets (itself a good example of how in today’s porous corporate environment all internal communications is external communications).
PR Daily
APRIL 20, 2018
Communicators can learn a thing or two from airline pilots. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph. It’s crucial for communicators to do the same—even those used to rapidly responding every day. Having a clear protocol in place when a crisis hits saves valuable time and allows practitioners to focus on the issue at hand.
PR Daily
APRIL 5, 2016
The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming.
PR Daily
JANUARY 19, 2015
The right response to a crisis? When faced with a crisis, the tendency is to focus on external media," she explains. You should instead focus on internal audiences because they''ll help spread your message.". It saw 64,000 broadcast and one billion online media impressions related to its handling of the Ebola crisis—and most of the coverage has been overwhelmingly positive. Of course, there''s far more to Emory Hospital''s crisis response strategy.
PR Daily
DECEMBER 9, 2020
It also speaks to the massive challenge facing communicators tasked with engaging and uplifting workers amid the worst public health crisis in a century. RELATED: Showcase your crisis comms work ]. Norton, head of internal comms at Thumbtack.
Waxing UnLyrical
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ).
TrendKite
JANUARY 11, 2019
" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.
TrendKite
JANUARY 11, 2019
" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.
PR Daily
NOVEMBER 9, 2020
Great leaders know their words matter, especially during times of crisis. We’ve been in the midst of a crisis, and this election will have a tremendous impact on how and if things get better. The post Communicating with weary workers amid election aftermath appeared first on PR Daily.
PR Daily
DECEMBER 16, 2020
Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.
PR Daily
FEBRUARY 15, 2021
Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations.
Melissa Agnes
FEBRUARY 3, 2015
Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? To be considered a crisis comms pro, you need to prove that you are a crisis comms pro! You wanna know what real crisis communication pros do?
Melissa Agnes
JUNE 19, 2014
Since the podcast on “ doing crisis communications right “, with Captain Chris Hsiung and Shino Tanaka, aired last week, I’ve received some really great follow up questions from listeners. Note: If you have any follow up questions during or after listening to any episode of The Crisis Intelligence Podcast , don’t be shy to send them to me so that I can get them answered for you. Your follow up questions answered: Doing crisis communications right.
267 
Let's personalize your content