ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
Prohibition
SEPTEMBER 13, 2022
Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.
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Critical Mention
FEBRUARY 22, 2019
AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Where humans outperform AI: Creative thinking (70%).
Sword and the Script
DECEMBER 21, 2021
I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Slow decline of social media.
Prohibition
APRIL 26, 2022
Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Get in touch with us today to find out more.
Prohibition
AUGUST 15, 2022
She first started posted on Instagram, back in April 2016, but as of today she has a following of over 3 million. Balmain’s Creative Director, Oliver Rousteing says inclusivity and diversity were the driving force behind the virtual model campaign. LilMiquela is one of the most well-known virtual influencers.
Beyond PR
AUGUST 31, 2016
With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. She believes the key to successful content is balancing creativity, analytics and commonsense. Content marketing is all grown up.
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