ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Here’s what it means to you. And I’m not the only one.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Stay tuned in 2016! After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. October 19, 2016. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48