PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Advising management. Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Advising management. Preparing all communications content.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

JUNE 7, 2018

AI systems can recognize images, process language, and analyze huge datasets. It includes things like writing the best headlines or A/B testing emails. AI systems will do these jobs cheaper and faster than people can. One marketing manager who manages and integrates marketing AI systems. The most likely scenario.

Marketing 41

Marketing System Technology Google 41

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. Consequently, tools like AI systems that can parse through large amounts of data, and provide highly targeted content to users will become integral in PR.

Technology 115

Technology Big Data Video Data 115

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Businesses are compelled to build systems for taking that message directly to a target audience. The point is advertising is not content marketing. 2) The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

JULY 16, 2016

Virtually every discipline in marketing sees the value – from PR and SEO to demand generation and digital advertising. The good news is you can write less often and still benefit.” Also see: One Bold Content Marketing Prediction for 2016. There’s got to be a better way, and I’d say that rests in systems and process.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 13, 2016

. — Jeff Perkins (@jeffperkins8) December 7, 2016. This works best if this is part of marketing operating system. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. However, that’s why having marketing systems and content processes are so important.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

AUGUST 6, 2019

The system gives PR pros basic analytics such as how many reporters opened the message, clicked through on your pitch, and saved the message. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. These systems support data sets in real-time, and data remains secure in the Cloud.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52