Presspage

APRIL 12, 2018

In 2016, Heliograf created more than 500 articles in the same time frame. Brands who understand these two sides of the same storytelling coin are going to prosper. ” Jeff : “Content marketing isn’t much different from advertising – it’s always rainbows and unicorns – nothing but happy stuff.

Company 111

Company Media Journalism Report 111

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. It’s a Bird. It’s a Plane. It’s Sponsored Content.

Industry 60

Industry Storytelling Journalism Corporate 60

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

Communications Conversations

JANUARY 26, 2016

Flash forward to 2016: Media reach is shrinking (traditionally). Also, consider these facts: Social advertising options now make it uber-easy to make sure our EXACT target sees and consumes our messages–unlike mass media, where there can be significant audience “waste.” I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” On the positive side, AI can be a helpful tool in terms of generating ideas and headlines.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Here are 13 of them.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Launched by PR 20/20 in 2016, the Institute’s mission is to “ make AI more approachable and actionable for modern marketers.” Overview: Can we trust our memory? Do we trust facts?

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. So, by fall 2016, I was left with an incomplete book outline.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 12, 2017

My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. I know you know that. That’s precisely 2.34 billion people.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 20) Leveraging fewer martech tools for greater results.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Podcasts are great for the delivery of credible information and analysis, and storytelling. This will also take new technology tools, but more importantly, unprecedented involvement on a strategic level by corporate communications pros. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52