Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. Based in the Washington, D.C.,

Viral 40

Viral Marketing Web Big Data 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

FEBRUARY 8, 2016

Top 10 Influential Social Media Campaigns of 2015. Twitter Facebook Google+ LinkedIn Monday Roundup: Making Your Business a Valentine. Squatty Potty. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Community 40

Community Viral Web Creativity 40

ReimaginePR

JUNE 10, 2015

That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. By the end of it all, there were so many homemade Challenge videos on Facebook that the company opportunistically publicized that it was suddenly a leader in online video hosting.

Video 120

Video Government Healthcare Viral 120

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). The eBook is a quick and conversational read that runs about 40 pages.

Pitching 60

Pitching eBook Advertising Advertising 60

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT.

Corporate 48

Corporate Examples Storytelling Brand 48

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. But we only get excited about the potential for new forms of digital media to disrupt organisations because so many organisations are wedded to publicity and one-way propaganda as a means of communication. “The

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. The site supports video from YouTube, Vine, Vimeo, Facebook, and Instagram. GIFs are just one way to build a more relatable presence on social media.

Tools 40

Tools Video Instagram Viral 40

Cision

JUNE 15, 2015

” Facebook, it seems, is unstoppable.” ” – Adrienne LaFrance, The Atlantic , April 29, 2015. As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Viral 120

Viral Facebook Measurement Advertising 120

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

MaccaPR

SEPTEMBER 14, 2015

August 18, 2015. August 19, 2015. 6 - Watch For Red Flags on Social Media and Beyond. Hutton suggests requesting that a celebrity share their social media codes, so your company can delve into how they use Facebook and other social channels before signing. “Is SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Adele anyone ?

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52