Remove category industry-news
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Side note: I don’t think “Agility” existed as it does today until 2015. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. PR tech mentions.

SEO 139
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Brand-to-brand collaboration. My own predictions.

Marketing 174
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. all 210 U.S.

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The Best Execution for your Link Building Campaigns

Buzzstream

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The disadvantages of using long-form, report style content.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198
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The Top 10 Books of 2016 (According to Zude)

ZudePR

Towards the end of 2015, I was feeling distracted. Here’s an extract: “How to create interesting content for a boring product or stale industry. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show.

Writing 84