Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

Trends 56

Trends Big Data Mobile Conference 56

PRSay

AUGUST 2, 2019

The 2019 display is a nod to the 50-year anniversary of the 1969 Apollo 11 mission to the moon, portraying the mission’s crew alongside the famous butter cow and calf. The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. Churn out a surprise.

Storytelling 118

Storytelling Strategy Agency Video 118

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 million dollars (using a CPM formula).

Marketing 120

Marketing Groups Journalism Social Media 120

Journalistics

FEBRUARY 2, 2016

Since some of you may need to broaden the scope of your content strategy beyond your blog, and also because I promised to follow-up with some additional resources for you, I’ve pulled together five of the best posts I could find about “How to Create a Content Strategy.” Please let me know what you think of the suggestions.

Strategy 70

Strategy How To Resources Blogging 70

Journalistics

MARCH 26, 2015

I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Fast-forward to 2015 and we’re witnessing the next transformation in social media-based reporting with the launch of Meerkat and Periscope.

Twitter 75

Twitter Report Journalism Video 75

Flatiron Communications

NOVEMBER 23, 2015

.” In so doing they also allegedly learned of more planned terrorist attacks slated for yesterday, a fact the group soon disavowed: We did not spread any rumors about possible future ISIS attacks, and frankly, we do not know where the rumors come from. Anonymous (@YourAnonNews) November 21, 2015.

Airlines 28

Airlines YouTube Groups Training 28

Mark My Words

SEPTEMBER 4, 2015

Take a step back and consider a subtler point about negative perceptions and bad PR. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013. Fast forward to 2015 and Thomas Cook was reeling from its callous response to tragedy.

Newspapers 60

Newspapers Print Instagram Twitter 60