Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Today, Traveler spans 87 local editions across the globe.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Shift Communications

JANUARY 27, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Healthcare Technology Storytelling 60

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Our list grew, but included: We’re journalists and storytellers. We’re diplomats. We’re consultants.

Communications 95

Communications Internal International Travel 95

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Critical Mention

MARCH 1, 2018

Takeaway: Sometimes it’s fun to use humor in your marketing efforts, on social media and so on – but it IS a risk. Whether you’re preparing for a presentation, a speech, a job interview or any occasion when you have to speak in front of others, a little preparation is in order. Be prepared for the unexpected .

Film 80

Film Social Media Storytelling Writing 80

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. There are examples offline and online in almost every market. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. Thomas Reese. Thomas is a passionate leader aspiring to work in the sports industry.

Sports 0

Sports Leadership Internal International 0