NewsWhip
JANUARY 27, 2022
Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.
Cision
APRIL 4, 2016
Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?
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Sword and the Script
JANUARY 7, 2020
The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. That’ll add noise to your search results and consumes computing resources for the platform.
Deirdre Breakenridge
SEPTEMBER 3, 2014
There are SO many tools that I’ve “ Tech Tested ” in 2014. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. The post What’s in Your Fall 2014 Communications Toolkit? The charts allow you to overlay your tweets, replies, retweets, mentions, reach, etc.,
MaccaPR
NOVEMBER 19, 2014
Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?
Sword and the Script
DECEMBER 5, 2017
These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. If there’s any doubt, kids do have a dramatic influence on consumer spending.
Sword and the Script
DECEMBER 20, 2022
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?
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