2014 Branding Corporate Ethics 
PRSay
SEPTEMBER 27, 2016
Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. You can do it, too. Make it right and make it effective.
Polaris
DECEMBER 11, 2014
When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard.
MaccaPR
JULY 2, 2014
H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. First and foremost, make sure you''re aware of any presence your company or brand may already have. Source: The Atlantic ).
PR Conversations
JANUARY 20, 2015
For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.
Cision
NOVEMBER 6, 2015
Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. How can you develop a transparent, ethical and mutually beneficial relationship with them? As of November, 2014, it had 170 million viewers and 25 million members. Growth in traffic, volume and influence.
PR Conversations
JANUARY 20, 2015
For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.
PR Conversations
APRIL 24, 2018
One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Which real, historical or fictional person or brand would you like to give a reputation makeover? What do you regard as the lowest depth of misery in PR? Who is your favourite writer?
Expert insights. Personalized for you.
60 
Let's personalize your content