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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204
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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

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10 SEO Strategies for 2019

Critical Mention

If you need some guidance, checking out the website’s guidelines will help you make use of interlinking tools. Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. Use social media. Until next time! Critical Mention. Lilian Chifley.

SEO 71
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign.

Media 103