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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. 1 Do Things that Don’t Scale.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

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Six Things That Haven’t Changed About PR

Mindful Marketing

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

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How to Boost PR Campaigns With Social Data

Beyond PR

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., About Jason Edelboim. Canada and Latin America, as well as Cision’s Global Product organization.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. There is no silver bullet, but we can provide some examples, based on recent experiences.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.