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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

PR and comms professionals can then connect said outreach directly to news coverage and attribute real value back to a specific campaign through integration with Google Analytics and Adobe Omniture and marketing automation platforms including Marketo and Oracle Eloqua. Canada and Latin America, as well as Cision’s Global Product organization.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

It can be an industry, a career field, a product or service or just an idea. Sometimes a marketing tool to build awareness, communities are typically created and supported by a manufacturer, company or association who wants to reach that audience. Just in case.

Brand 100
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. There is no silver bullet, but we can provide some examples, based on recent experiences.

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How to Boost PR Campaigns With Social Data

Beyond PR

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. About Jason Edelboim.

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