2013, Customer Service and How To - Public Relations Today

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Ritz-Carlton.

Strategy

Strategy Customer Service Airlines Hotels

How to Boost PR Campaigns With Social Data

Beyond PR

JANUARY 16, 2018

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016. About Jason Edelboim.

Data

Data Retail How To Sports

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ?

Big Data

Big Data Data Publicity Analytics

6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters. Customers might post a negative review. Why do we need a blog? Sound familiar?

Marketing

Marketing Resources Technology Internal

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). We researchers often only focus on what good can be accomplished with social media at our fingertips.

Crisis Communications

Crisis Communications Social Media Crisis Communications

LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn Content Marketing Marketing Engineering

Six Things That Haven’t Changed About PR

Mindful Marketing

JULY 15, 2015

Today, PR has an impact not only at the top, but throughout the entire sales funnel: from pre-sales (awareness) to closing (validation and credibility) to post-sales (building customer advocates). HR needs to understand and believe in the company’s branding and integrate such messages into their recruiting materials.

Analytics

Analytics Measurement Crisis Communications Tools

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

However, you can also learn a lot about how to be a star striker, tennis ace or racing driving from reading about it. blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. It doesn’t make you Luis Suarez, Serena Williams or Lewis Hamilton.

Digital PR

Digital PR Training Report Social Media

Five Ways to Optimize Your Social Networks for Crisis Communication

Cision

DECEMBER 14, 2015

Want more tips on how to deal with a crisis online? For example, if you have not posted since 2013, odds are that people will not feel assured about using information or engaging you on these platforms in a crisis. In non-crisis times, this is simply social care (customer service). Read our free white paper today!

Crisis Communications

Crisis Communications Crisis Communications Facebook

Relations with customers and prospects

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail

Retail Radio Advertising Advertising

Relations with customers and prospects

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail

Retail Radio Advertising Advertising

Let the Cision® Communications Cloud® Work for You

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim.

Communications

Communications Analytics Analysis Data

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. The results comparing the two surveys are depicted in a graphic, which is published nearby ( click here for higher resolution ). Product announcements.

Survey

Survey Corporate Social Media Media

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

While it is an amazing tool – it won’t tell you exactly how to change hearts and minds or reach your audience. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Also see: Marketing has Gotten Better as a Profession; Off Script No. 29: Tom Pick of Webbiquity. 23) Creativity becomes cool in marketing again.

Social Media

Social Media Marketing Media Creativity

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. How To Spot The Most Dangerous Reputation Threats. Most crisis events are a long time in the making.

Reputation

Reputation Viral Employee Customer Service

Public Relations Today

The Extra Mile PR Strategy: Wow Your Customers

How to Boost PR Campaigns With Social Data

Trending Sources

Harnessing the Power of Big Data for Public Relations

6 Ways to Win Executive Buy-In for Inbound Marketing

State of Crisis Communications and Social Media from a Professor’s Perspective

LinkedIn Pulse: The Next Content Marketing Must-Have?

Six Things That Haven’t Changed About PR

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Five Ways to Optimize Your Social Networks for Crisis Communication

Relations with customers and prospects

Relations with customers and prospects

Let the Cision® Communications Cloud® Work for You

Survey says PR Best Positioned to Manage Corporate Social Media

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

The Top PR Threats To Your Company’s Reputation

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