Remove 2013 Remove Agency Remove Crisis Remove Internal
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. He started the PR agency that still bears his name in 1952.

Corporate 178
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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Communicating During a Crisis.

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Is Your Practice Group the Best Fit for You?

Shift Communications

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. Career-ending move? Not with these folks. Lastly, get ready to have fun.

Groups 60
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Experience still matters in digital marketing (no matter what the ‘pundits’ say)

Communications Conversations

Working with legal and risk teams to manage ongoing issues and crisis situations (how many 25-year-olds do this well?!?!?). Understanding how to effectively and efficiently manage an agency relationship (I’ve seen a few 25-28 year-olds really struggle with this in the last 20 years). She’s probably great at her job.

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. You can also read the full text after the jump.

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From Marcus Rashford to Maro Itoje, Jay Z’s Roc Nation is re-inventing celebrity

Mark My Words

Talented, eloquent and politically engaged, the 26-year-old Itoje is a perfect fit; Jay-Z’s juggernaut agency also represents footballer Marcus Rashford. What Marcus has accomplished is a blueprint for how you can impact change,’ says Michael Yormark, president of Roc Nation Sports International.

Sports 60