Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brands who understand these two sides of the same storytelling coin are going to prosper. How does a digital newsroom differ from content marketing?

Company 111

Company Media Journalism Report 111

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. What inspired your transition from news broadcasting to content creation and distribution?

Brand 48

Brand Branding Storytelling Healthcare 48

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Yet here we are, working in the digital age of marketing. Everything is trackable. Define your KPIs.

Report 52

Report How To Marketing Analytics 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Quite simply the best marketing book I’ve ever read (and I’ve read a few). Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. She’s a marketing expert. I wasn’t getting quite enough done. Sticking it under my pillow.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59