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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. Sharpen up your writing skills and creativity. Content Marketing Online PR digital PR google online PR Penguin SEO'

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). That’s a pretty incredible ride. Holly Spaeth.

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Journalists step up their digital game

The Resolution Blog

Want some inspiration on a creative way of using Google Adwords? Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

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The Gift of Desperation

Ishmael's Corner

operation back in the 2011/2012 timeframe. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

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10 skills the PR pro of the future will need (revised)

Communications Conversations

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

“You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Feel like you’re drowning in a sea of search results?