Stephen Waddington
AUGUST 3, 2017
The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. 2 Over the top television. The post 10 planning insights from the Ofcom Communication Report 2017 appeared first on Stephen Waddington. Ofcom’s latest report is packed with data and analysis. 3 Box set Britain.
Cision
MARCH 31, 2017
This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. It’s how I find people.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
MAY 11, 2019
On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.
Cision
APRIL 4, 2016
What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising. Berger, J., & Milkman, K. doi:10.1509/jmr.10.0353.
Waxing UnLyrical
APRIL 19, 2013
.” Every year, when the country’s budget is announced, everyone is glued to the television to follow the FM’s speech. It is indeed a crazy day for media and communications professionals. Yet after all the announcements have been made, we all still have questions, and there is no one around to address them.
Waxing UnLyrical
NOVEMBER 20, 2018
Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Guest Post by Dan Beltramo.
PRSay
SEPTEMBER 26, 2016
Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation.
Expert insights. Personalized for you.
100 
Let's personalize your content