2012 Communications Creativity Television 
Sword and the Script
MAY 11, 2019
On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.
Waxing UnLyrical
NOVEMBER 20, 2018
Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Guest Post by Dan Beltramo.
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PR Conversations
AUGUST 7, 2014
This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. Will we become a global squad of thought police? The wake up call.
PRSay
AUGUST 12, 2016
For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.
PRSay
MAY 5, 2016
Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up?
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