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A Former Public Affairs Officer for the U.S. Marine Corps on Why He Pursued His APR

PRSay

Visit this link for more information about the Accreditation in Public Relations process. Marine Corps public affairs conference in New Orleans in 2011. At the time, I didn’t have much of an opinion either way, but a simple question posed by a fellow public affairs officer won me over. My journey began at a U.S.

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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Army Public Affairs Officer (PAO). Several leaders saw something in me; they took great interest in enhancing my public affairs and leadership skills, and helped me win big. April is Accreditation Month at PRSA.

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7 Rules for a New Era of Communications

PRSay

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Now, a cynical public demands more.

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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector.

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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

LinkedIn acquired SlideShare in 2012. Professional communicators that have worked on similar messages know these things go through all sorts of review. Often the final result reflects an executive preference, but the communicator becomes the conduit. We dug into this in the 2020 JOTW Communications Survey this year.

Ethics 99
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.