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Behind the Headlines with Tera Leuthauser

Cision

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun!

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Tracing the measurement origins of PESO

PR Conversations

There were many other iterations of the overlapping, multi-media concept – such as the Edelman Media Clover Leaf launched in 2011 and later developed into the Edelman Cloverleaf. This image is shared via Creative Commons and credited to Spin Sucks.

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Miami International Airport lands major industry comms award with newsroom

Presspage

Hereford Award is given to honor creativity, effectiveness in reaching audiences with a message, and the overall scope of an airport’s effort in marketing and public relations. In 2011 MIA won the same award. Within 12 months, their number of unique monthly newsroom visitors grew by over 3,300%.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I've taught at NU since 2011.

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something. ABC takes a stand .

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz. Dichotomous thinking.