PRSay
OCTOBER 12, 2016
In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” The fallout across digital and social channels was swift and decisive: Americans’ attitudes toward the “100 most visible companies” ranked Volkswagen dead last, according to a recent Harris Poll.
PRSay
APRIL 22, 2021
The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.
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NewsWhip
OCTOBER 13, 2022
Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”
PRSay
MARCH 23, 2018
As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.
wiredPRworks
SEPTEMBER 11, 2021
Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Images from each made the annual report with a community theme of new life and recovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~. 2011 Update.
wiredPRworks
SEPTEMBER 11, 2021
Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Images from each made the annual report with a community theme of new life and recovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~. 2011 Update.
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