2011 Company Crisis Communications Public Affairs 
PRSay
OCTOBER 12, 2016
In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” The fallout across digital and social channels was swift and decisive: Americans’ attitudes toward the “100 most visible companies” ranked Volkswagen dead last, according to a recent Harris Poll.
PR Conversations
MAY 1, 2017
Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. She misses some key issues and then suddenly a crisis hits the company – can she cope?
Expert insights. Personalized for you.
60 
Let's personalize your content