Onclusive

APRIL 8, 2020

But in order to get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. You must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team. Measurement: How am I defining success? Who is my target audience?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. Responsibilities.

Engineering 150

Engineering Storytelling Big Data Data 150

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again.

Industry 91

Industry Media Technology Employee 91

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 19, 2017

It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

Karen Freberg

DECEMBER 30, 2019

Here are some of the things I have learned. 2011 marked the moment I became Dr. Freberg 2.0 (Mom I’ve felt right at home in Louisville and it’s been the best decision ever. I’ve felt right at home in Louisville and it’s been the best decision ever. Mom will always be the original Dr. Freberg!)

Social Media 56

Social Media Conference Travel Internal 56

Cision

AUGUST 26, 2015

New York Times best-selling author, global keynote speaker, and digital media entrepreneur. Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120