Is Public Relations Management a Technology? [PR Tech Sum]
Sword and the Script
JULY 7, 2020
Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In an interview with PRWeek, the company likened it to a CRM for PR.
Let's personalize your content