2010 Advertising Community Pitching 
Stephen Waddington
FEBRUARY 19, 2020
Skidz PR Key Performance Indicators (KPIs) are as follows: Reach of 180 million people per month Advertising Equivalent Value (AVE) of £172 million per month Budget Skidz does not have a budget earmarked for PR activity. The internet lost its sense of humour some time around 2010 but that’s another story.
Cision
APRIL 24, 2015
It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Our biggest growth spurt was 150 percent between 2010 and 2011.
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Bianchi Biz Blog
NOVEMBER 16, 2020
Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Don’t pitch story ideas, pitch sources.
Sword and the Script
MARCH 14, 2023
Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Nike scores with Kaepernick.
Sword and the Script
FEBRUARY 4, 2020
For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?
Sword and the Script
FEBRUARY 11, 2017
Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.
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