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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91

Ethics 264
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Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Gamification peaked in 2010, then went on a steady decline for several years.

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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Founded in 2016, Axios is an American news website that produces “smart, efficient news, worthy of your time, attention, and trust.” I perked up, curious to identify the source.

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An open thank you letter to AMEC's Barry Leggetter

Stephen Waddington

Members include public relations agencies, leading not for profits, governments, and global corporations. Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others. Eight years later that number has fallen to around 18%.

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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010. Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019.

Software 117
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The Top 10 Books of 2016 (According to Zude)

ZudePR

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Towards the end of 2015, I was feeling distracted.

Writing 84
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. 6a) June 6, 2016: DOJ Rules on PR Newswire. based provider of briefings for corporate and government executives, for $71.8