Sword and the Script

FEBRUARY 6, 2018

Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. PR is the guardian of reputation. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

JANUARY 2, 2011

Leveraging your reputation: PR 2.011 , from Around the Water Cooler. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: social media has become the touch point by which many business functions converge. What not to do in 2011 , from Lauren Novo’s Gen-Y Progress. Read All About It!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 14, 2010

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.

Blogging 71

Blogging Twitter Creativity Facebook 71

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. By saying ‘No’ too often they actually lead their Brands to die from atrophy rather than from any potential external reputation risk.

Film 40

Film Creativity Newspapers Internal 40

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. Read All About It! Glad thats over with.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Robert Frost come to mind, anyone? Read All About It!

SEO 42

SEO Measurement Blogging Facebook 42

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. And is that awareness beneficial to the nonprofit, or is it going to see its reputation somewhat diminished because of the ridicule this campaign received.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

DECEMBER 7, 2010

Or with a person whose reputation is dodgy? Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Get Shareaholic test Filed under Public Relations , Social Media | Tags: julian assange , reputation management , wikileaks | Comments (3) Site settings comment help? Regardless, thanks for visiting!

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right.

Measurement 80

Measurement Publicity Analysis Tools 80