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Tracing the measurement origins of PESO

PR Conversations

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.

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When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your Business 

Shift Communications

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. They aren’t exclusionary, but rather tailored with creative and messaging on how a product fits with a specific audience segment and targeted toward those users.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family.

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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Leveraging your reputation: PR 2.011 , from Around the Water Cooler. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Regardless, thanks for visiting! pts Settings.

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation.