Remove 2009 Remove Creativity Remove Newspapers Remove Reputation
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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. PR is the guardian of reputation.

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Bots are mainly seen as a threat for public debates and organisational reputation alike. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5 3 Shift to social.

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PRoust Questionnaire: Andy Green

PR Conversations

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. By saying ‘No’ too often they actually lead their Brands to die from atrophy rather than from any potential external reputation risk.

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