PR and Content Marketing Insights from the Edelman Trust Barometer
Sword and the Script
FEBRUARY 6, 2018
It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. PR is the guardian of reputation.
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