Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years. Anthony: I am a content marketer. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive.

Interviews 65

Interviews B2B Measurement Blogging 65

Sword and the Script

OCTOBER 21, 2014

It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. The state of content marketing is – the gap between those that are good and those that haven’t started is widening.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

JANUARY 10, 2017

Google hasn’t updated the Blogger platform to maintain parity with modern content management systems. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

JUNE 28, 2016

In a piece explaining how Coca-Cola identifies and engages influencers , Traackr’s Delphine Reynaud , writes the brand targets influencers in all segments: A-list, anonymous consumer and the magic middle. Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it.

Infographics 61

Infographics Survey Consumer Study 61

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). These posts represent the types of things you might not want to write about again. Which posts received the most negative comments?

Blogging 40

Blogging Strategy How To Writing 40

Communications Conversations

JULY 20, 2015

Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing. One of the few who really writes a lot anymore across the social web. I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009).

Social Media 60

Social Media Blogging How To Media 60

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Writing makes me aware. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81