Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

JUNE 28, 2016

In a piece explaining how Coca-Cola identifies and engages influencers , Traackr’s Delphine Reynaud , writes the brand targets influencers in all segments: A-list, anonymous consumer and the magic middle. Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it.

Infographics 61

Infographics Survey Consumer Study 61

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing. One of the few who really writes a lot anymore across the social web. Was this really written in 2015? I think so.

Social Media 60

Social Media Blogging How To Media 60