Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. Google hasn’t updated the Blogger platform to maintain parity with modern content management systems.

Survey 60

Survey Blogging Corporate Analytics 60

Communications Conversations

JULY 20, 2015

Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing. One of the few who really writes a lot anymore across the social web. I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009).

Social Media 60

Social Media Blogging How To Media 60

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JUNE 28, 2016

In a piece explaining how Coca-Cola identifies and engages influencers , Traackr’s Delphine Reynaud , writes the brand targets influencers in all segments: A-list, anonymous consumer and the magic middle. Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it.

Infographics 61

Infographics Survey Consumer Study 61