PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless
PRSay
JULY 1, 2022
Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Three major broadcast networks dominated TV.
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