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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Three major broadcast networks dominated TV.

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Why Advertising Isn’t Dead

Cision

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic. million albums.

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2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. Television is doing better financially. And the major takeaway is mobile, mobile, mobile. Key trends.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. “Nail the elevator pitch.”. AirPR: You started your career in journalism.

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Is Good Health the Key to Success in Life and Business?

wiredPRworks

That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. They got to know each other at social media events around the city. About Shawna Coronado.

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5 Political Podcasts to Follow This Election Season

Cision

That’s up from just 9 percent in 2008 and 14 percent in 2012. Furthermore, according to the Pew Research Center , 24 percent of Americans don’t have cable television — 15 percent are cord-cutters, or people who abandoned satellite or cable TV, and the other 9 percent never had cable in the first place.

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Happy Talk Like a Pirate Day – Ahoy, Mates!!

wiredPRworks

2008 count: 340 talk like a pirate news stories and counting. In 2008, Google Pirate launched for Talk Like a Pirate Day! Social media loves viral stuff. So do the search engines - and the media. But before that, on September 19, 2006, I wrote a post called PR Takeaways: Talk Like a Pirate Day. 42,900,000!!!!

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