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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. However, I learned a lot about reporters and pitching in that capacity. Users can track and share media mentions on the go. The change will take effect on April 2, 2024. It was a very humbling experience. Reddit data.

Reddit 176
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Pitching in a Pandemic COVID-19 PR Coronavirus Tips

wiredPRworks

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Barbara Rozgonyi , CEO CoryWest Media. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 114
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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

What about 2008? million in 2008 and 18.6 Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. What was the most-watched TV show in 1998?

How To 134
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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. Granted, there are other ways to share your update in today’s media landscape.

Writing 177
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.