article thumbnail

After lockdown: the creative agency market

Stephen Waddington

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. The economy is slowly recovering but the impact of COVID-19 has been brutal. in any quarter. There is no magic. I wish I had a golden bullet or an elixir.

Agency 122
article thumbnail

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How DE&I Is Changing the Future for Women in Public Relations

PRSay

I graduated from college at the start of the great recession in 2008; finding a job was tough. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity. How do we change this expectation that people graduating must have a cumulative experience via free work to measure aptitude?

Publicity 170
article thumbnail

Just Write

Waxing UnLyrical

And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. Image: Jeremy Brooks via Flickr, Creative Commons. We’d stayed in touch, and met up again in 2008 at that year’s PRSA International Conference. Down Memory Lane.

Writing 108
article thumbnail

How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

article thumbnail

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

article thumbnail

SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 49