2007, Ethics and Writing - Public Relations Today

This Week in PR Ethics (2/2/23): Non-Competes, Bribes, AI, and Guerilla Marketing Ethics

Ethical Voices

FEBRUARY 2, 2023

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? This was the big news last week, but I am just getting to it now.

Ethics

Ethics Marketing Film Web

Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

JANUARY 2, 2024

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO

SEO Mobile Engineering Ethics

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial

Financial Conference Agency Resources

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

Interviews

Interviews Ethics Government Internal

How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics

Ethics How To Training Employee

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial

Financial Conference Agency Resources

The Volume of Bad PR Pitches is Out of Control

Sword and the Script

MARCH 17, 2015

WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! Since 2007 or so I’ve managed blogs professionally – PR has changed – and eventually starting this one here. That’s both good and bad for those with a strong work ethic. Write a good introduction to a story, not a good introduction to a pitch. A Blogging Perspective.

Pitching

Pitching SEO Media Relations Report

How to Make Marketing Smarter with HubSpot + AI

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. The approach has served the company well. Its market cap is $14.3 billion, as of Oct. Source: HubSpot Investor Presentation Q2 2020.

How To

How To Marketing Enterprise Data

Cash for blogs – are some bloggers now selling out?

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Is this ethical and correct? Who will read that? How will people find it? Why bother wasting your time with that?

Blogging

Blogging Writing Advertising Advertising

PR: Less Elitist Than Ever

Maxim Behar

MARCH 12, 2024

Instead, he would have been saving money to run an ad in the local newspaper or on local radio, or he would have been trying to befriend some local journalist and chug a couple of tequila shots with him in the bar to get him to write something about his business. It is impossible for the rise of ethics not to emerge triumphant eventually.

Ethics

Ethics Social Media Local Corporate

How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency

Agency Publicity Ethics Analysis

Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

NOVEMBER 15, 2023

In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical. Kirill Asenov writes “One question gives me no peace. It is to make profits transparently. I chose 25 recipes.

Hotels

Hotels Newspapers Journalism Ethics

The Best Journalism Movies

Landis PR

MARCH 13, 2023

(By Brianne Murphy Miller ) Almost Famous (2000) 2001 Academy Award Winner Based in the 1970s, “Almost Famous” follows William, a high-school-aged, aspiring rock journalist writing freelance articles for underground papers in San Diego. As a young PR professional, I can relate to William’s journey to carve his own path in his desired field.

Journalism

Journalism Film Ethics Television

Responsible communication leadership: putting employees first

PR Conversations

MAY 3, 2016

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. In addition, governance is back in the spotlight. It seems that shareholder greed trumps employee and common interests.

Employee

Employee Leadership Communications Internal

Public Relations Today

This Week in PR Ethics (2/2/23): Non-Competes, Bribes, AI, and Guerilla Marketing Ethics

Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Trending Sources

I Sold PR 20/20, but That’s Just the Start of the Story

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

How to Build Trust Ethically and Effectively – Roy Reid

I Sold PR 20/20, but That’s Just the Start of the Story

The Volume of Bad PR Pitches is Out of Control

How to Make Marketing Smarter with HubSpot + AI

Cash for blogs – are some bloggers now selling out?

PR: Less Elitist Than Ever

How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

The Best Journalism Movies

Responsible communication leadership: putting employees first

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