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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life?

Marketing 118
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What’s Trending for 2023?

PRSay

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method.

Trends 124
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

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What We Can Learn From World Cup PR Disasters

Critical Mention

Takeaway : Coach Scolari demonstrated leadership by taking ownership for the loss, offering a quick and concise response, and tried to win back the public by asking for forgiveness and offering a sincere apology. The referee eventually made waves when he released his book in 2007. South Africa builders’ fatalities and mistreatment.

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Take small business lending, for example.

Banking 79