Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. By contrast only a third trust news surfaced by search engines.

Social Media 73

Social Media Print Study Advertising 73

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Having truckloads of agencies adds complexity and kills ROI. But traditional education is slow and time-consuming. If you’re working in a communications department or PR agency, please invest in digital PR courses.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Having truckloads of agencies adds complexity and kills ROI. But traditional education is slow and time-consuming. If you’re working in a communications department or PR agency , please invest in digital PR courses.

Industry 52

Industry Web Wikipedia Education 52

Bad Pitch Blog

FEBRUARY 28, 2006

We usually fillet consumer pitches here. This is odd considering I’ve been in business to business my whole career (most of it here on the agency side of life). Nearly half of the year’s line-up is in print or planned out. As a result, he/she might also become the second person outed on the Bad Pitch blog.

Pitching 40

Pitching Automotive Engineering System 40

Mindful Marketing

FEBRUARY 8, 2019

Many blame lax directives by the FDA, which last issued “draft guidance on whole grain labeling in 2006.” But, does printing “whole grain” on the front of a food package really deceive consumers? Consumers should be expected to act rationally and make logical interpretations about product labeling.

Print 80

Print Consumer Exercises Groups 80

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49