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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

They refer to emergency management as a profession, yet indicate that following Hurricane Katrina in 2005 “…emergency managers were having a difficult time explaining their roles to policy makers and to the public. 1 (Printed in Wikipedia, “Lorne M. Now we leave it to you. How do you feel about this matter, what is your stance?

Education 270
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

They refer to emergency management as a profession, yet indicate that following Hurricane Katrina in 2005 “…emergency managers were having a difficult time explaining their roles to policy makers and to the public. 1 (Printed in Wikipedia, “Lorne M. Now we leave it to you. How do you feel about this matter, what is your stance?

Education 100
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The Anatomy of Attention

Doctor Spin

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Printing marks the beginning of the end of the manuscript culture. 2005 Feb 22;272(1561):439–44. 2005 Feb 22;272(1561):439–44. 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. Manuscript culture.

eBook 52
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The Easy Street PR Strategy: Keep It Simple To Win

Doctor Spin

I’ve been crafting various strategies for many organisations since 2005. How To Write an Easy Street PR Strategy. ” How To Write an Easy Street PR Strategy. Inspired by Richard Rumelt , here’s how to write your strategy on one single page: How to Write a 1-Page Strategy.

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The Easy Street Strategy

Doctor Spin

I’ve been crafting various strategies for many different types of organisations since 2005. ” How To Write an Easy Street Strategy. Inspired by Richard Rumelt , here’s how to write your strategy on one single page: How to Write a 1-Page Strategy. Cover photo by Jerry Silfwer ( Prints / Instagram ).