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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. What is your secret to media relations success?

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The current trend of inequality can be traced back almost forty years, to a policy theory called “trickle-down economics.” From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. In order to fuel this growth, tax rates for people in higher income brackets were slashed.

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Healthcare and the Wealth Gap

Scott Public Relations

The current trend of inequality can be traced back almost forty years, to a policy theory called “trickle-down economics.” From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. In order to fuel this growth, tax rates for people in higher income brackets were slashed.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St. Media still need content.

Media 112
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5 technologies that will change how you do PR

Presspage

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. thought leadership. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. contributors.

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New Year’s Honours 2015

Stuart Bruce

She’s currently the chair of Global Alliance (the confederation of the world’s major PR and communication management associations and institutions), but has also been president of the Chartered Institute of Public Relations (in fact under her leadership we finally achieved chartered status).

Ethics 96
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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.". The trend continued well into our own times, when, in 1991, a Hill & Knowlton agency executive notoriously reminded staff that, "We’d represent Satan if he paid." Deservedly, the active use of spin has given the PR industry a black eye.

Ethics 133